Attending the Craft and Hobby Association show is a highlight for us! It's our BIG opportunity to show you our latest products...which we have been working on for months and months! Even though the show was only 4 days long, there were so many people from Prima involved, and so many hours put in by each of them, to make it all happen. Here's a little peek at the CHA Winter 2014 show from behind the Prima lens!
Set-up is always a crazy time! We were hoping all of our crates made it, all of the DT and Ed projects arrived, and all of our gorgeous NEW products arrived! The guys did a fabulous job building our booth foundation! Can you believe that just 24 hours later this was all decorated and ready to go by our amazing CHA team?
A few peeks during the final touch stage! We had a wonderful group of guys and gals from Prima setting up, along with selfless DT and educators who volunteered to help us make this the best booth ever!
Before we knew it the show was open and our booth was FULL! The booth looked gorgeous and we had an exciting line-up of make-n-takes with our new products and talented designers.
...along with a Leeza Gibbons meet-n-greet for her new "Insta-Scrap" line!
Leeza's beautiful smile and amazing personality really shine through in her fun, new collection!
Insta=Scrap is as easy as taking your social media and Instax camera photos and adding them to our Insta-Scrap album!
The pages are perfectly sized for Instagram and Instax-sized pics, along with lots of pockets for our Insta-Frames, Insta-Cards and Insta-Overlays! It's as simple as 1, 2, 3!
A few pages from Leeza's album using her fave photos and new products!
Leeza spent hours with all of our wonderful customers!
Leeza's hubby, Steven, also hung out with all of us! Aren't they adorable posing with Pom, our fearless Prima leader?
Now how fun is that? Our booth was rocking the whole show!
Make sure you come back and see MORE of our CHA photos and lines on Monday! We cannot wait to show off the gorgeous collections and projects!
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Your booth looked amazing and was the talk of CHA.
Posted by: Jennifer Snyder | Friday, January 17, 2014 at 02:56 PM
Wow! I so wish I had been there! the booth really looked like a knock-out!! Cannot believe it took you only 24 hours from scratch to rock'n roll! xoxo
Posted by: Eila Sandberg | Friday, January 17, 2014 at 03:09 PM
Best booth in the whole CHA. Amazing and loved meeting everyone!!
Posted by: Keren Tamir | Friday, January 17, 2014 at 03:14 PM
So fantastic to get a peek behind the scenes - the amount of work you all put in is incredible - but pays off in that stunning booth!
Alison x
Posted by: butterfly | Friday, January 17, 2014 at 04:44 PM
I bet that was soooo much fun :)
Posted by: Shona | Friday, January 17, 2014 at 05:38 PM
Wish I could have been a fly on the wall during this incredible event!! The booth looks incredible and your new collections are just divine!!! Must have every piece of the Princess Collection, flowers, Bloom Sprays, All of the Julie Nutting collection and Cartographer to begin with then will move on to the other items that I NEED!!! Thanks for sharing with us!
Posted by: barbara macaskill | Friday, January 17, 2014 at 07:07 PM
The booth looks like it was so beautiful! How fun it must be to be able to be a part of the Prima family! Thanks for giving us a peek into the Prima world.
Posted by: Kim Matthews | Friday, January 17, 2014 at 08:26 PM
Awesome booth!! Hope everyone had a great time!
Posted by: Mommyx2 | Friday, January 17, 2014 at 09:09 PM
WOW wow WOW
Your booth was AMAZING and ALL of your new releases are AMAZING too!!!
Posted by: TracyM #6773 | Friday, January 17, 2014 at 09:58 PM
I am really loving the Leeza Gibbons line this time....The page protectors for instax are genius!!!
Posted by: Theresa Grdina | Saturday, January 18, 2014 at 01:32 PM
Loved the pictures. Since getting there was not possible for me this year, pictures are the next best thing, now all they need is to be put on a prima collection. I can not wait till all the new products start shipping.
Posted by: Debbie L Gregory | Saturday, January 18, 2014 at 01:41 PM
Thanks for sharing!! Some day, I'll be there in person!! ;) have a Fabulous Week!! ;)
Posted by: Larissa Heskett. ;) | Sunday, January 19, 2014 at 12:18 PM
Stoisko wydaje się być nie z tego świata- jakże chciałabym choć na ułamek sekundy znaleźć się wśród Was ;)
Pozdrawiam Jadwiga
Posted by: Jadwiga | Sunday, January 19, 2014 at 12:26 PM
Brilliant! I love leeza's work for you. We have had all her collections for our crop. Can't wait for the new one. She is so positive and uplifting and this glows in her designs. Leeza if you are EVER in the cold north east of England you HAVE to come to our crop! Jenxx
Posted by: Scrappyjen | Sunday, January 19, 2014 at 05:44 PM
I was at CHA and thought your booth was one of the best!
Posted by: Victoria Reeve | Sunday, January 19, 2014 at 09:38 PM