Attending the Craft and Hobby Association show is a highlight for us! It's our BIG opportunity to show you our latest products...which we have been working on for months and months! Even though the show was only 4 days long, there were so many people from Prima involved, and so many hours put in by each of them, to make it all happen. Here's a little peek at the CHA Winter 2014 show from behind the Prima lens!
Set-up is always a crazy time! We were hoping all of our crates made it, all of the DT and Ed projects arrived, and all of our gorgeous NEW products arrived! The guys did a fabulous job building our booth foundation! Can you believe that just 24 hours later this was all decorated and ready to go by our amazing CHA team?
A few peeks during the final touch stage! We had a wonderful group of guys and gals from Prima setting up, along with selfless DT and educators who volunteered to help us make this the best booth ever!
Before we knew it the show was open and our booth was FULL! The booth looked gorgeous and we had an exciting line-up of make-n-takes with our new products and talented designers.
...along with a Leeza Gibbons meet-n-greet for her new "Insta-Scrap" line!
Leeza's beautiful smile and amazing personality really shine through in her fun, new collection!
Insta=Scrap is as easy as taking your social media and Instax camera photos and adding them to our Insta-Scrap album!
The pages are perfectly sized for Instagram and Instax-sized pics, along with lots of pockets for our Insta-Frames, Insta-Cards and Insta-Overlays! It's as simple as 1, 2, 3!
A few pages from Leeza's album using her fave photos and new products!
Leeza spent hours with all of our wonderful customers!
Leeza's hubby, Steven, also hung out with all of us! Aren't they adorable posing with Pom, our fearless Prima leader?
Now how fun is that? Our booth was rocking the whole show!
Make sure you come back and see MORE of our CHA photos and lines on Monday! We cannot wait to show off the gorgeous collections and projects!